I’m not interested in being ‘fearless’ I reckon it has a part to play I’m also not interested in letting it run the show. In contrast to our ancestors, who used fear to protect their life, we still use fear to protect ourselves from the unknown. Friends and students often tell me that one of the scariest things is silence, being alone with thoughts and feelings. Being Alone.
We all know that we vote with our dollars these days so choosing products that have a social benefit built into their brand is a no brainer. I’m not encouraging you to buy things that you don’t need, but if you are going to use or consume this kind of product anyway, these businesses do the charitable work on your behalf.